Celebrating top higher education presidents on social media for 2023.
ED’s annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education presidents and chancellors who use social media to engage, foster, educate, challenge, inspire, entertain and amplify is out. The ED Marketing Agency list of Top Higher Education Presidents on Social Media for 2023 is: Congratulations […]
Student protests are changing the higher ed. communications landscape. Are your plans ready?
With student protests, counter-protests and encampments popping up on campuses across Canada and the United States, higher ed. institutions are finding themselves in the spotlight whether they’re ready or not. If you’ve seen news headlines the past several weeks, it’s not a matter if it will happen to your campus. It’s when. The ongoing Israel-Hamas […]
ED.’s guide to developing a messaging matrix.
As a marketer, you understand the value of having your entire institution present a united front when it comes to your school’s messaging and brand identity. Misalignment in messaging from any area of your brand could hurt recruitment and fundraising efforts (and the higher ed. landscape is challenging enough). Translation: it’s imperative to do this […]
Higher ed.’s role in the community: What you gain when you give back.
Sadly, higher education doesn’t have the sheen it used to. Prospective students just aren’t sure a post-secondary degree carries enough value to justify its expense. Consequently, you’re in the fight of your life trying to get people to attend your college or university. You might even be fighting to attract enough faculty and staff in […]
Higher ed. M&As: What marketers need to know.
Mergers and acquisitions used to be a rarity in higher education. Not anymore. The Wall Street Journal notes that the past four years have seen 21% more M&As in higher ed. than the previous 18 years. And a professor from the University of Pennsylvania predicts up to 500 additional four-year universities could close in the […]
How communications can protect your brand from a cheating crisis.
We’ve all heard about pro-athletes who get busted for cheating their way through senior year. And the consequential backlash directed at the university for not enforcing a stricter no-cheating policy? Yikes. These high profile scandals are just the tip of the iceberg — cheating at higher ed. institutions has become as common as Friday night […]
Quiz: Is your higher ed. public relations story newsworthy?
Do you have a buzzworthy story you think will earn media attention in your higher ed. institution’s next media relations campaign? …are you sure? Sometimes newsworthy stories aren’t fit for the news media after all and are better suited for paid, owned or social media opportunities. Knowing the difference between what’s bound to be big news […]
Don’t wait for the statues to come down to raise up your higher ed. institution’s brand.
Recent events have galvanized an unflinching introspection into who and what is publicly venerated. No rock is being left unturned to reveal the true legacies of those who have streets, schools, libraries and more named after them. Rebrands and renames are rife as an overdue reckoning takes shape. Is your higher ed. institution next? Schools […]
13 social media tips to turn higher ed. institution presidents into must-follows.
Coffee with the chancellor at 8:30. Budget review at 10. Instagram post during lunch (don’t forget to tag the mascot this time!). An all-afternoon meeting with stakeholders to finalize your strategic plan. And a congratulatory video tweeted to the women’s basketball team for defeating your rivals. All in a typical day’s work for today’s higher […]
The key metrics & marketing tech stack you need to measure success in higher ed.
For higher ed. institutions, knowing the best digital marketing data to track is ambiguous and ever-changing. With so many stakeholders and campaigns, it’s daunting and tricky to know what to track, how to track it — and how to make sense of what you find. But if your institution captures the wrong stats, you’re sure […]