ED is a full-service advertising firm dedicated to higher education. We help universities and colleges find the right students, the right faculty, and the right donors. That’s what drives us.
As experts in higher education branding and marketing, we’ve helped multiple post-secondary institutions just like yours uncover the stories that make them stand above the rest. Then we’ve helped share those stories with the people who matter most. We rally the support of students and faculty. We create pride among alumni. And we help build relationships with donors.
We’ll take you on a practical yet insightful branding journey and make you the expert at telling your unique story. The result? Your brand will be engineered to be celebrated and readily adopted at every touchpoint, because it will be grounded in your inspiring truth.
ED helped us align our strategic plan, fundraising case, and marketing campaign. And that alignment is amplifying the impact of each initiative.
Executive Director, Red River College Polytechnic
We help our clients identify and resolve their institutional challenges through these key areas:
If you’re reading this, you probably feel that your school’s reputation is not where it deserves to be. Maybe that’s having a negative impact on student recruitment, or possibly has resulted in your alumni not being strong advocates. Good reputational branding casts your strengths in a compelling light and tells a differentiated story.
Have you ever launched a marketing campaign only to have faculty question the message or the investment? Have you ever tested a campaign after the fact and found out that it did not resonate with students or alumni? Your internal community is one of the most important audiences for your brand.
Students today. Alumni forever. Your recruitment strategy is a critical component of building your community for the long term. We are expert at repositioning our clients so they can attract the right students, keep them engaged throughout their student experience and turn them into engaged alumni.