Photographing student life is a mighty marketing tool for higher ed. institutions like yours. It helps prospective students see themselves on your campus, and it evokes a feeling of belonging that might encourage them to choose you.
There’s one caveat: Your photography has to be, well, good in order to wield this power. And it’s no secret, ‘good’ is hard to come by.
After all, haven’t you noticed that higher ed. marketing materials often look alike — even when they’re from completely different institutions? One of the culprits is the cliché of what in-house marcom teams consider photos that capture the authentic student experience.
Do away with the cliché with this guide on photography best practices that can help your images stand apart.