ED.’s guide to developing a messaging matrix.

As a marketer, you understand the value of having your entire institution present a united front when it comes to your school’s messaging and brand identity. Misalignment in messaging from any area of your brand could hurt recruitment and fundraising efforts (and the higher ed. landscape is challenging enough). Translation: it’s imperative to do this right.

But it’s easier said than done. Getting everyone to support your brand language and use it correctly, especially in academia, is tricky.

Enter: the matrix. A messaging matrix, that is, (not a computer-simulated virtual reality to control humanity) is a tool for fostering buy-in inside your organization.

To get started, use the foundational steps in our messaging matrix guide.

ED’s guide to developing a messaging matrix.

When you’re staring down the barrel of a messaging matrix, its potential permutations can be overwhelming: undergraduates and graduate students; domestic and international; researchers and staff; and faculties, upon faculties, upon faculties…

But no matter how daunting the end result may seem, the starting point – the fundamental building blocks of a messaging matrix – is relatively straightforward.

Let our guide walk you through those first foundational steps – and help bring simplicity to this complex assignment.
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