The definitive higher ed. marketer’s guide to a branded house vs. a house of brands. The definitive higher ed. marketer’s guide to a branded house vs. a house of brands.

Is your higher ed. institution a branded house or a house of brands?

Every brand structures its visual identity differently, and for valid reasons. But there is a right and wrong approach depending on your specific institution’s structure and marketing goals.

Broadly speaking, those on the branded house end of the spectrum often feel we’re one institution and our visual brand expression should reflect that. Those on the house of brands end commonly feel our program/unit appeals to a specific audience and so should our visual brand expression.

Our guide to a branded house, a house of brands, and a hybrid approach breaks down what each camp stands for, when it’s most advantageous to use, and what each approach looks like when applied to both higher ed. and other industries. 

Download this guide to get a better grasp of this key branding structure.