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Universities and colleges operate in many ways like mini cities. They are often self-sufficient with a variety of services and...

Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...

Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...

Organizational change is one of the biggest challenges faced by higher education institutions. Today, the pace of change brought on by...

In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...

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When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...

As we all know, Gen Z has grown up in a digital world, with technology at their fingertips from an...

Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are...

As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...

Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...