Is scaling up your higher ed. institution’s online offerings the right move?
It’s been possible to earn a higher ed. online degree for decades. But most institutions have focused their distance learning...Continue reading
Purpose (and mission, and vision) statement worksheet
In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the top-rated business...Continue reading
10 ways to use AR in your higher ed. institution’s marketing campaigns
Augmented reality (AR) is the ability to take a mobile device and layer digital assets into your physical environment. And...Continue reading
8 steps to structure your higher ed.’s case for support
Writing your higher ed. institution’s case for support is a daunting but noble endeavor. The pressure to find the right...Continue reading
How can you remedy your higher ed.’s deviant sub-brands?
You know that your institution’s overall brand is number one. But can every other unit or department on campus say...Continue reading
How communications can protect your brand from a cheating crisis.
We’ve all heard about pro-athletes who get busted for cheating their way through senior year. And the consequential backlash directed...Continue reading
4 strategies to grow your higher ed.’s equity, diversity and inclusion program.
Every higher ed. institution has an iteration of an equity, diversity and inclusion (EDI) program. How well is your institution...Continue reading