Branding and marketing for higher education.
Latest insights.
Topic
Format
Celebrating top higher education presidents on social media for 2023.
ED's annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education...
Continue reading
Student protests are changing the higher ed. communications landscape. Are your plans ready?
With student protests, counter-protests and encampments popping up on campuses across Canada and the United States, higher ed. institutions are...
Continue reading
How to mitigate meeting fatigue.
Just because your calendar’s full doesn’t mean your productivity is up. In the dynamic landscape of higher education, where stakeholders...
Continue reading
Why quitting marketing during a financial downturn means quitting on your audience.
If you're going through tough financial times – keep going.
When financial constraints loom, marketing budgets often face the first cut. However, this short-term saving strategy can lead to long-term...
Continue reading
5 Things Keeping Higher Ed. Marketers Awake at Night.
As we waltz in to 2024, there are several key trends that continue to keep marketers in the higher education...
Continue reading
Your KPIs are wrong: Why higher ed. recruitment campaigns need the 1-2 punch of demand generation & capture.
For your prospective students’ attention, you’re always competing: with their TikTok feeds, their group text messages with friends — and...
Continue reading
ED. Marketing’s Top Higher Ed. Presidents in 2022
A lot was going on in higher ed. in 2022. If, in the middle of it, your president, chancellor or...
Continue reading
How do your higher ed. institution’s digital advertising efforts stack up?
You already know how competitive and dynamic the higher ed. landscape has become in recent years. The perceived value of...
Continue reading
Your higher ed. institution can reach Gen Z with these video-first social media tips.
Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z's probably make up the vast majority of...
Continue reading
9 Easy steps for building a foolproof social media strategy for a higher ed. president.
There's huge value in a higher ed. President who can tell an entertaining and unique story about your campus on...
Continue reading