ED. Marketing's Latest insights.

How to revive your institution’s marketing plan after months of mayhem.

The pandemic left everything up for question, including your institution’s marketing goals. How do you follow your marketing strategy when...

Why exemplifying your institution’s brand is more vital than ever — and how to do it right.

In the last year, thousands of new students, staff, and faculty spent their first day of school or work alone....

6 higher ed. trends that will shape marketing, recruitment and retention in 2022.

A lot of things changed in higher ed. in 2021, thanks (or no thanks) to the pandemic. As we...

Missing in action: Why higher ed marketers should be involved in strategic planning.

It happens every three to five years: Convening, consulting and compromising. Discovering, debating, and devising. There are check-ins, updates, and...

4 steps to develop a visually distinctive story for your higher ed. brand.

Three students laughing while sitting on a blanket under a tree. Drone footage of the sun setting on an iconic...

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Don’t wait for the statues to come down to raise up your higher ed. institution’s brand.

Recent events have galvanized an unflinching introspection into who and what is publicly venerated. No rock is being left unturned...

13 social media tips to turn higher ed. institution presidents into must-follows.

Coffee with the chancellor at 8:30. Budget review at 10. Instagram post during lunch (don’t forget to tag the mascot...

Skip the flawed RFP process and find the right creative agency for your higher ed. institution.

If you couldn’t wait to read the proverbial stack of 60-page proposals in response to your request for proposal (RFP)...

The key metrics & marketing tech stack you need to measure success in higher ed.

For higher ed. institutions, knowing the best digital marketing data to track is ambiguous and ever-changing. With so many stakeholders...

Is a competitive analysis worth it? Only if your higher ed. institution needs to stand out.

Imitation is the sincerest form of flattery. Unless you’re in higher education marketing. Then it’s something to be avoided like...