ED. Marketing's Latest insights.

When it comes to attracting the ideal employee, higher education institutions could take a page from the dating playbook. We’re...

What’s the reason you get out of bed in the morning? Whether it’s changing the lives of students, or taking...

It’s imperative for your institution’s ecosystem to be a united front on its messaging and brand identity. Disorganized or uncoordinated...

In higher education marketing, nothing is black or white. But it should at least be within the same colour palette....

Crisis management in social media is here to stay. No industry is immune from it – not even higher ed....

Email * Required
Country * Required
* Required
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
- I agree

When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as...

In the past year, higher ed. marketers and recruitment officers have had to shift their usual approach as in-person outreach...

Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...

Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...

The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies...