ED. Marketing's Latest insights.

For your prospective students’ attention, you’re always competing: with their TikTok feeds, their group text messages with friends — and...

A lot was going on in higher ed. in 2022. If, in the middle of it, your president, chancellor or...

Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of...

There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on...

In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital...

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As a marketer, you understand the value of having your entire institution present a united front when it comes to...

Sadly, higher education doesn’t have the sheen it used to. Prospective students just aren’t sure a post-secondary degree carries enough...

An email marketing platform, a content management system, a graphic design tool — of course your higher ed. institution already...

The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more...

Mergers and acquisitions used to be a rarity in higher education. Not anymore. The Wall Street Journal notes that the...