Skip to content
ED. Branding and marketing for higher education.
  • What We Do
  • Work
  • Insights
Twitter LinkedIn Facebook
When search results are displayed, use the up and down arrows to navigate to a result

Latest insights.

Topic

  • Differentiation
  • Fundraising Strategy Communication
  • Managing Reputation and Building Awareness
  • Recruitment and Retention
  • Strategic Planning and Branding

Format

  • Article
  • Whitepaper
  • Webinar
    How Higher Ed. Institutions Can Attract Employees Who Become Brand Advocates.

    Playing Hard to Get: How Higher Ed. Institutions Can Attract Employees Who Become Brand Advocates.

    When it comes to attracting the ideal employee, higher education institutions could take a page from the dating playbook.  We’re...
    Continue reading
    On Purpose: Your Higher Ed. Institution Needs to Declare Why It Exists.

    On Purpose: Your Higher Ed. Institution Needs to Declare Why It Exists.

    What’s the reason you get out of bed in the morning? Whether it’s changing the lives of students, or taking...
    Continue reading
    Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences.

    Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences.

    It’s imperative for your institution’s ecosystem to be a united front on its messaging and brand identity. Disorganized or uncoordinated...
    Continue reading
    Dealing with nonconformists: How to get departments and faculties to buy into your brand’s visual identity.

    Dealing with nonconformists: How to get departments and faculties to buy into your brand’s visual identity.

    In higher education marketing, nothing is black or white. But it should at least be within the same colour palette....
    Continue reading
    How to keep your cool when crisis strikes your higher ed. institution on social media.

    How to keep your cool when crisis strikes your higher ed. institution on social media.

    Crisis management in social media is here to stay. No industry is immune from it – not even higher ed....
    Continue reading

    Receive insights by email.

    • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
    You need a hero: Storytelling subjects in your institution’s fundraising campaigns.

    You need a hero: Storytelling subjects in your institution’s fundraising campaigns.

    When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as...
    Continue reading
    A higher ed. institution’s guide to hosting a dynamic virtual open house.

    A higher ed. institution’s guide to hosting a dynamic virtual open house.

    In the past year, higher ed. marketers and recruitment officers have had to shift their usual approach as in-person outreach...
    Continue reading
    Higher ed: Your enrolment and reputation depend on marketing to the average Joe.

    The other 99%: Why your enrolment and reputation depend on marketing to the every-student.

    Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
    Continue reading
    Students are customers: why it’s time to give them more (than transcript) credit.

    Students are customers: why it’s time to give them more (than transcript) credit.

    Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
    Continue reading
    How higher ed. students’ media consumption has changed during the pandemic.

    How higher ed. students’ media consumption has changed during the pandemic.

    The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies...
    Continue reading
ED.
  • What We Do
  • Work
  • Insights
Phone 1-844-306-9845
Privacy notice
© ED. Marketing (a division of McKim Communications Group). All rights reserved
Close
Close
Scroll to the bottom to agree