ED. Marketing's Latest insights.

Do you have a buzzworthy story you think will earn media attention in your higher ed. institution’s next media relations...

If you’ve used an interior design app to see which couch would look best in your living room or played...

We’ve all been there: You’re in an important meeting and your media director is using jargon and acronyms with reckless...

Hear that? An alarm is ringing. Research from the National Student Clearinghouse declares higher education enrolment dropped in the U.S....

There’s little that can be done at your institution without strong, mutually supportive relationships. Look to any productive academic department,...

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Is your higher ed. institution a branded house or a house of brands? Every brand structures its visual identity differently,...

Whether your institution is anticipating a rebrand or launching into a new strategic initiative, you’re going to need stakeholder support...

Let’s face it, higher ed. is a very serious place. Degrees and diplomas are to be earned and GPAs should...

Location, location, location. Yours has a lot to do with how you market your higher ed. institution. And it’s no...

There’s nothing the pandemic hasn’t wrinkled in the higher ed. space, including how you approach your recruitment and retention strategies....