Skip to content
ED. Branding and marketing for higher education.
  • What We Do
  • Work
  • Insights
Twitter LinkedIn Facebook
When search results are displayed, use the up and down arrows to navigate to a result

Latest insights.

Topic

  • Differentiation
  • Fundraising Strategy Communication
  • Managing Reputation and Building Awareness
  • Recruitment and Retention
  • Strategic Planning and Branding

Format

  • Article
  • Whitepaper
  • Webinar
    Spread the love: Sharing alumni relationships is critical for your higher ed. fundraising and development efforts.

    Spread the love: Sharing alumni relationships is critical for your higher ed. fundraising and development efforts.

    There’s little that can be done at your institution without strong, mutually supportive relationships. Look to any productive academic department,...
    Continue reading
    The definitive higher ed. marketer’s guide to a branded house vs. a house of brands.

    The definitive higher ed. marketer’s guide to a branded house vs. a house of brands.

    Is your higher ed. institution a branded house or a house of brands? Every brand structures its visual identity differently,...
    Continue reading
    5 research methods for planning stakeholder engagement.

    5 research methods for planning stakeholder engagement.

    Whether your institution is anticipating a rebrand or launching into a new strategic initiative, you’re going to need stakeholder support...
    Continue reading
    Why so serious? Embrace fun and comedy in your higher ed. marketing and communications.

    Why so serious? Embrace fun and comedy in your higher ed. marketing and communications.

    Let’s face it, higher ed. is a very serious place. Degrees and diplomas are to be earned and GPAs should...
    Continue reading
    Promote your place: Why all higher ed. institutions need to market their location.

    Promote your place: Why all higher ed. institutions need to market their location.

    Location, location, location. Yours has a lot to do with how you market your higher ed. institution. And it’s no...
    Continue reading

    Receive insights by email.

    • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
    Try a little tenderness: Craft your higher ed. marketing strategy with empathy for a COVID-scarred world.

    Try a little tenderness: Craft your higher ed. marketing strategy with empathy for a COVID-scarred world.

    There’s nothing the pandemic hasn’t wrinkled in the higher ed. space, including how you approach your recruitment and retention strategies....
    Continue reading
    Every higher ed. marketing campaign is a fundraising opportunity in disguise. Here’s why.

    Every higher ed. marketing campaign is a fundraising opportunity in disguise. Here’s why.

    Recruitment and retention campaigns have certain audiences: Prospective students, staff, and current students. But do you know who else sees...
    Continue reading
    Measure your institution’s soft metrics to make a stronger case for support.

    Measure your institution’s soft metrics to make a stronger case for support.

    Hard metrics and KPIs get all the glory. When it comes to writing your case for support, they’re your A-Team....
    Continue reading
    5 tips to uncover small-but-mighty stories to sustain your higher ed. PR strategy.

    5 tips to uncover small-but-mighty stories to sustain your higher ed. PR strategy.

    From your institution’s Rhodes Scholars and Nobel laureates to your biggest research breakthroughs, your communication and PR teams are seasoned...
    Continue reading
    How to revive your institution’s marketing plan after months of mayhem.

    How to revive your institution’s marketing plan after months of mayhem.

    The pandemic left everything up for question, including your institution’s marketing goals. How do you follow your marketing strategy when...
    Continue reading
ED.
  • What We Do
  • Work
  • Insights
Phone 1-844-306-9845
Privacy notice
© ED. Marketing (a division of McKim Communications Group). All rights reserved
Close
Close
Scroll to the bottom to agree