How to keep your cool when crisis strikes your higher ed. institution on social media.
Crisis management in social media is here to stay. No industry is immune from it – not even higher ed....Continue reading
You need a hero: Storytelling subjects in your institution’s fundraising campaigns.
When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as...Continue reading
How to host a dynamic higher ed. virtual open house.
Cancelled. The one word we’ve heard one too many times in the past year that’s left us doubled-over, empty-handed. In...Continue reading
The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...Continue reading
Students are customers: why it’s time to give them more (than transcript) credit.
Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...Continue reading
How higher ed. students’ media consumption has changed during the pandemic.
The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies...Continue reading
7 Ways Higher Ed. Communications Teams Can Prepare for a Crisis.
Universities and colleges operate in many ways like mini cities. They are often self-sufficient with a variety of services and...Continue reading
Don’t Scale Back Stakeholder Consultation For Institutional Initiatives: Here’s Why.
Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...Continue reading
A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...Continue reading
Change management: three primary brand components needed to inspire higher ed. transformation.
Organizational change is one of the biggest challenges faced by higher education institutions. Today, the pace of change brought on by...Continue reading