Your KPIs are wrong: Why higher ed. recruitment campaigns need the 1-2 punch of demand generation & capture.
For your prospective students’ attention, you’re always competing: with their TikTok feeds, their group text messages with friends — and...Continue reading
ED. Marketing’s Top 10 Higher Ed. Presidents
A lot was going on in higher ed. in 2022. If, in the middle of it, your president, chancellor or...Continue reading
Your higher ed. institution can reach Gen Z with these video-first social media tips.
Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of...Continue reading
9 Easy steps for building a foolproof social media strategy for a higher ed. president.
There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on...Continue reading
Your guide to digital marketing KPIs for higher education.
In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital...Continue reading
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ED.’s guide to developing a messaging matrix.
As a marketer, you understand the value of having your entire institution present a united front when it comes to...Continue reading
Higher ed.’s role in the community: What you gain when you give back.
Sadly, higher education doesn’t have the sheen it used to. Prospective students just aren’t sure a post-secondary degree carries enough...Continue reading
Your guide to level up your higher ed. institution’s marketing technology stack.
An email marketing platform, a content management system, a graphic design tool — of course your higher ed. institution already...Continue reading
9 higher ed. trends to watch for in 2023.
The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more...Continue reading
Higher ed. M&As: What marketers need to know.
Mergers and acquisitions used to be a rarity in higher education. Not anymore. The Wall Street Journal notes that the...Continue reading