A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...Continue reading
Change management: three primary brand components needed to inspire higher ed. transformation.
Organizational change is one of the biggest challenges faced by higher education institutions. Today, the pace of change brought on by...Continue reading
How a higher ed. agency can boost your internal marketing team.
In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...Continue reading
The one thing to remember when writing your higher education case for support.
When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...Continue reading
Higher ed. media strategy: how you can reach Gen Z beyond their smartphones.
As we all know, Gen Z has grown up in a digital world, with technology at their fingertips from an...Continue reading
Your strategy is showing: why your marketing campaigns should be based on ideas, not just design.
Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are...Continue reading
When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.
As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...Continue reading
Why higher ed. institutions struggle to stand apart (and why it matters now more than ever).
Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...Continue reading
Five emerging trends that will require higher education institutions to stay nimble in 2020.
If you live somewhere in North America, you’re now approaching your two-month anniversary of being in lockdown. And depending on...Continue reading
How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...Continue reading