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    Your higher ed. institution can reach Gen Z with these video-first social media tips.

    Your higher ed. institution can reach Gen Z with these video-first social media tips.
    Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of...
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    9 Easy steps for building a foolproof social media strategy for a higher ed. president.

    9 Easy steps for building a foolproof social media strategy for a higher ed. president.
    There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on...
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    Your guide to digital marketing KPIs for higher education.

    Your guide to digital marketing KPIs for higher education.
    In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital...
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    ED.’s guide to developing a messaging matrix.

    ED.’s guide to developing a messaging matrix.
    As a marketer, you understand the value of having your entire institution present a united front when it comes to...
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    Higher ed.’s role in the community: What you gain when you give back. 

    Higher ed.’s role in the community: What you gain when you give back. 
    Sadly, higher education doesn’t have the sheen it used to. Prospective students just aren’t sure a post-secondary degree carries enough...
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    Your guide to level up your higher ed. institution’s marketing technology stack. 

    Your guide to level up your higher ed. institution’s marketing technology stack. 
    An email marketing platform, a content management system, a graphic design tool — of course your higher ed. institution already...
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    9 higher ed. trends to watch for in 2023.

    9 higher ed. trends to watch for in 2023.
    The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more...
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    Higher ed. M&As: What marketers need to know.

    Higher ed. M&As: What marketers need to know.
    Mergers and acquisitions used to be a rarity in higher education. Not anymore.  The Wall Street Journal notes that the...
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    Not enough fish in the sea? How to staff your higher ed. institution in an employee-driven market.

    Not enough fish in the sea? How to staff your higher ed. institution in an employee-driven market.
    Hitting major roadblocks trying to hire staff for your higher ed. marketing and communications teams? It’s not you. It’s today’s...
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    6 critical aspects that define a successful higher ed. brand story.

    6 critical aspects that define a successful higher ed. brand story.
    A brand story is an evocative narrative that inspires your various stakeholder audiences. It should be so authentic to your...
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