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In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...

When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...

As we all know, Gen Z has grown up in a digital world, with technology at their fingertips from an...

Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are...

As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...

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Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...

If you live somewhere in North America, you’re now approaching your two-month anniversary of being in lockdown. And depending on...

I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...

So, you think your school needs a new brand… Maybe your brand and visual identity feel outdated, or perhaps the...

Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are...