ED. Marketing's Latest insights.

Is a Competitive Analysis Worth It? Only if Your Higher Ed. Institution Needs to Stand Out.

Imitation is the sincerest form of flattery. Unless you’re in higher education marketing. Then it’s something to be avoided like...

Your guide to writing a great higher ed. case for support.

Writing a case for support is hard. Securing support for your higher ed. institution’s needs depends on finding the right...

Stop Making Students Ask For Money in Your Fundraising Campaigns. Do This Instead.

There are many things that are better in theory than reality, like adding an extra shot of espresso to your...

When it Comes to Marketing Your Higher Ed. Institution, Have a Little Faith.

What does your institution believe in? Do you believe in the right to education for all? What about leading the...

5 Higher Ed. Institution Presidents Owning the Social Media Game and Winning Over Gen Z.

To most students, your higher ed. president is nothing but a title and a hazy figure looming in an ivory...

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Higher Ed. Institutions: Your Brand Should Lead the Way in Times Tumultuous and Tame.

Be ready. In 2020, Lethbridge College was. When classes were forced online, they were ready. When important events were cancelled,...

Navigating Higher Ed. Institutional Positioning By Pinpointing Your Key Horizontal & Vertical Differentiators.

If you want to stand out, you have to stand for something. But in today’s higher ed. landscape, ‘what’ you...

This Time, It’s Personal: Right-Fit Messaging for the Higher Ed. Every-Donor.

Step outside your office and go for a walk on your campus. Observe the multifaceted makeup of your institution: Tenured...

And the Award Goes to… The Higher Education Institutions Who Prove Their Impact.

In a world where academic integrity rules, your team may get the side-eye if you strive for marketing and communications...

Crush Competition With the One-Two Punch of Your Institution’s Website and Digital Media Strategy.

Recruitment for today’s higher education institutions is relentlessly competitive. With the tenacity of a reality survival show contestant, you have...