Skip the flawed RFP process and find the right creative agency for your higher ed. institution.
If you couldn’t wait to read the proverbial stack of 60-page proposals in response to your request for proposal (RFP)...Continue reading
The key metrics & marketing tech stack you need to measure success in higher ed.
For higher ed. institutions, knowing the best digital marketing data to track is ambiguous and ever-changing. With so many stakeholders...Continue reading
Is a competitive analysis worth it? Only if your higher ed. institution needs to stand out.
Imitation is the sincerest form of flattery. Unless you’re in higher education marketing. Then it’s something to be avoided like...Continue reading
Your guide to writing a great higher ed. case for support.
Writing a case for support is hard. Securing support for your higher ed. institution’s needs depends on finding the right...Continue reading
Stop making students ask for money in your fundraising campaigns. Do this instead.
There are many things that are better in theory than reality, like adding an extra shot of espresso to your...Continue reading
When it comes to marketing your higher ed. institution, have a little faith.
What does your institution believe in? Do you believe in the right to education for all? What about leading the...Continue reading
5 higher ed. institution presidents owning the social media game and winning over Gen Z.
To most students, your higher ed. president is nothing but a title and a hazy figure looming in an ivory...Continue reading
Higher ed. institutions: Your brand should lead the way in times tumultuous and tame.
Be ready. In 2020, Lethbridge College was. When classes were forced online, they were ready. When important events were cancelled,...Continue reading
Navigating higher ed. institutional positioning by pinpointing your key horizontal & vertical differentiators.
If you want to stand out, you have to stand for something. But in today’s higher ed. landscape, ‘what’ you...Continue reading
This time, it’s personal: Right-fit messaging for the higher ed. every-donor.
Step outside your office and go for a walk on your campus. Observe the multifaceted makeup of your institution: Tenured...Continue reading