Celebrating top higher education presidents on social media for 2023.
ED’s annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education presidents and chancellors who use social media to engage, foster, educate, challenge, inspire, entertain and amplify is out. The ED Marketing Agency list of Top Higher Education Presidents on Social Media for 2023 is: Congratulations […]
Why quitting marketing during a financial downturn means quitting on your audience.
When financial constraints loom, marketing budgets often face the first cut. However, this short-term saving strategy can lead to long-term visibility and enrolment problems. A university’s decision to reduce its marketing efforts can result in a significant decrease in its ability to attract new students and maintain its reputation. In an era where competition among […]
5 Things Keeping Higher Education Marketers Awake at Night.
As we waltz in to 2024, there are several key trends that continue to keep marketers in the higher education industry tossing and turning. From the rise of internal marketing to the power of social media engagement, universities and colleges are facing new challenges and opportunities in reaching their target demographics of students and donors. […]
9 Easy steps for building a foolproof social media strategy for a higher ed. president.
There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on TikTok, Instagram or other platforms. An authentic, lively social media presence goes a long way toward standing out to students, alumni, faculty and staff. And it also bolsters your reputation as both an institution and […]
3 reasons your higher ed. website isn’t doing its job.
Your higher ed. website is likely to be underperforming. If so, you’re not alone; a majority of higher ed. websites struggle to drive applications, enrollments, and next semester registrations. It’s an industry-wide issue. But why? There are some sneaky fundamental flaws your team of marketers, communications professionals, and IT pros don’t see. And those weaknesses […]
3 must-dos to make your higher ed.’s student testimonials hit home.
You can’t read a new book, try a new restaurant or buy a new lawnmower without checking the reviews. It’s only natural to want to know that wherever you’re going to invest your money, time and energy, it first needs to be worth it. Your prospective students are no different. And to them, peer influence […]
Is scaling up your higher ed. institution’s online offerings the right move?
Online learning has been around for decades, where most higher ed. institutions offered continuing education or diploma programs — not full-fledged degree programs. That was, of course, until the height of the pandemic, where earning a degree from mom and dad’s kitchen table became the only option. Traditional on-campus programs were forced to pivot entirely […]
Purpose (and mission, and vision) statement worksheet.
In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the oldest business school in your community. Or the fastest-growing electrical engineering program. But how much does this matter to your other (read: majority) students, or your prospectives? (Hint: It doesn’t.) You need to stand out in a […]
10 ways to use AR in your higher ed. institution’s marketing campaigns.
Augmented reality (AR) is the ability to take a mobile device and layer digital assets into your physical environment. And it could revolutionize your higher ed. institution’s marketing. Imagine students a continent away using their smartphone to get a 360° tour of your campus. Or the chance to see and hear from your institution’s president […]
8 steps to structure your higher ed.’s case for support.
Writing your higher ed. institution’s case for support is a daunting but noble endeavor. The pressure to find the right words to garner sufficient support can be stifling. To make your asking easier, let’s clear up a couple of things: Now that you’re thinking in the right direction, use our content outline to help you […]