Your guide to digital marketing KPIs for higher education.
In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital marketing data to track, how to track it — and make sense of it all.
With many campaigns and stakeholders with different vested interests, tracking the success of your digital efforts and setting achievable goals requires a purposeful and cohesive approach.
Download this guide to identify the key performance indicators (KPIs) that matter and distill the just-right information to help reach your institution’s awareness, recruitment, or fundraising goals.
Guide to digital marketing KPIs for higher education
Measuring the success of a marketing campaign can become messy if you’re not analyzing the right data.
Download this guide to better understand the digital marketing KPIs your institution should be tracking to boost awareness and nurture prospective students along their journey.