In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital marketing data to track, how to track it — and make sense of it all.
With many campaigns and stakeholders with different vested interests, tracking the success of your digital efforts and setting achievable goals requires a purposeful and cohesive approach.
Download this guide to identify the key performance indicators (KPIs) that matter and distill the just-right information to help reach your institution’s awareness, recruitment, or fundraising goals.
Related Posts
-
An email marketing platform, a content management system, a graphic design tool — of course…
-
Photographing student life is a mighty marketing tool for higher ed. institutions like yours. It…
-
Augmented reality (AR) is the ability to take a mobile device and layer digital assets…