In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the top-rated business school in the region. But how much does that matter to the rest (read: majority) of your student population or prospective students? (Hint: It doesn’t.)
You need to stand out in a way that brings everyone together. So, think about your differentiator this way: Every university can be a beacon of knowledge – but why are you?
That’s where your purpose, mission and vision statements come into play.
- Your purpose declares what you stand for.
- Your mission defines what you exist to do and how you do it.
- Your vision states what you strive to achieve.
These strategic statements set your institution apart because no other school can claim them. And they’re something that everyone can get behind.
Use this worksheet to help you shape your purpose, mission and vision statements and declare your higher ed. differentiator.