Branding and marketing for higher education.
Latest insights.
Topic
Format
Your guide to digital marketing KPIs for higher education.
In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital...
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ED.’s guide to developing a messaging matrix.
As a marketer, you understand the value of having your entire institution present a united front when it comes to...
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Higher ed.’s role in the community: What you gain when you give back.
Sadly, higher education doesn’t have the sheen it used to. Prospective students just aren’t sure a post-secondary degree carries enough...
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Your guide to level up your higher ed. institution’s marketing technology stack.
An email marketing platform, a content management system, a graphic design tool — of course your higher ed. institution already...
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9 higher ed. trends to watch for in 2023.
The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more...
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Higher ed. M&As: What marketers need to know.
Mergers and acquisitions used to be a rarity in higher education. Not anymore. The Wall Street Journal notes that the...
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Not enough fish in the sea? How to staff your higher ed. institution in an employee-driven market.
Hitting major roadblocks trying to hire staff for your higher ed. marketing and communications teams? It's not you. It's today's...
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6 critical aspects that define a successful higher ed. brand story.
A brand story is an evocative narrative that inspires your various stakeholder audiences. It should be so authentic to your...
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How to fix your higher ed.’s bad website design in 5 key steps
Your higher ed. institution isn’t new to having a website. But can you say with confidence your most important digital...
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Tips for using student photography in your higher ed. marketing.
Photographing student life is a mighty marketing tool for higher ed. institutions like yours. It helps prospective students see themselves...
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