How to fix your higher ed.’s bad website design in 5 key steps

Your higher ed. institution isn’t new to having a website. But can you say with confidence your most important digital channel provides a great experience for its primary audience? Do you even agree on who that primary audience is? 

Here’s the thing: You are lagging behind if your higher ed. website isn’t designed to entice and accommodate one primary audience in particular (meaning not everyone in your institution’s orbit). 

With an outdated, unfocused website, you simply will not keep up in a highly competitive higher ed. recruiting landscape. And your brand’s credibility will suffer, as well. After all, we live in a digital-first world where frictionless interactions are currency. 

The remedy? Develop and design your website experience to anticipate, meet, and exceed the needs and expectations of your audience. 

In this resource you’ll learn:

  • Who your primary audience should be
  • Why an intuitive web design is more critical than ever
  • 5 essential steps to overhauling your site’s design
  • Best practice tips for creating a satisfying user experience

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Your higher ed.’s website is an important place. It’s where wide-eyed students go to dream about their future. It’s where research professionals look to envision how they can impact the world. It’s where a mid-career professional can find hope for a life change. And it’s where they all discover what they need to apply and enrol. 

Unless, of course, it isn’t. Poor user experiences on higher ed. websites are unfortunately ubiquitous. Clunky navigation, dead end pages, and wrong (or impossible-to-find) information are too-common issues. Your prospects are left frustrated. That is, until they find what they need — on another institution’s website.

In our digital-first world, higher ed. institutions cannot afford to provide a sub-standard, hair-pulling web experience. Instead, you must invest in a design informed chiefly by your audience’s needs, expectations, and desires.   To do this well requires knowing who your audience is and thinking of them every step of the way as you construct your site. Here’s how.

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