Branding and marketing for higher education.
Latest insights.
Topic
Format
TikTok tactics to transform your higher ed. marketing strategy.
Pop quiz! What app has more users than Twitter, Snapchat, and LinkedIn combined, with 43 per cent of its global...
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Quiz: Is your higher ed. public relations story newsworthy?
Do you have a buzzworthy story you think will earn media attention in your higher ed. institution’s next media relations...
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Augmented reality for higher ed. marketing: The basics for supercharging prospective student engagement.
If you’ve used an interior design app to see which couch would look best in your living room or played...
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9 media definitions you always wanted to know (but were too afraid to ask).
We've all been there: You’re in an important meeting and your media director is using jargon and acronyms with reckless...
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The workforce is calling. Adapt your higher ed. institution’s marketing strategy.
Hear that? An alarm is ringing. Research from the National Student Clearinghouse declares higher education enrolment dropped in the U.S....
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Why sharing alumni relationships is critical for your higher ed. fundraising and development efforts.
There’s little that can be done at your institution without strong, mutually supportive relationships. Look to any productive academic department,...
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The definitive higher ed. marketer’s guide to a branded house vs. a house of brands.
Is your higher ed. institution a branded house or a house of brands? Every brand structures its visual identity differently,...
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5 research methods for planning stakeholder engagement.
Whether your institution is anticipating a rebrand or launching into a new strategic initiative, you’re going to need stakeholder support...
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Why so serious? Embrace fun and comedy in your higher ed. marketing and communications.
Let’s face it, higher ed. is a very serious place. Degrees and diplomas are to be earned and GPAs should...
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Promote your place: Why all higher ed. institutions need to market their location.
Location, location, location. Yours has a lot to do with how you market your higher ed. institution. And it’s no...
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