Branding and marketing for higher education.
Latest insights.
Topic
Format
5 steps to review & reset your higher ed. brand’s communications.
Many things look different in our post-COVID world. Is your higher ed. brand one of them? Find out whether your...
Continue reading
3 reasons your higher ed. website isn’t doing its job.
Your higher ed. website is likely to be underperforming. If so, you’re not alone; a majority of higher ed. websites...
Continue reading
3 must-dos to make your higher ed.’s student testimonials hit home.
You can’t read a new book, try a new restaurant or buy a new lawnmower without checking the reviews. It’s...
Continue reading
Is scaling up your higher ed. institution’s online offerings the right move?
Online learning has been around for decades, where most higher ed. institutions offered continuing education or diploma programs — not...
Continue reading
Purpose (and mission, and vision) statement worksheet.
In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the oldest business...
Continue reading
10 ways to use AR in your higher ed. institution’s marketing campaigns.
Augmented reality (AR) is the ability to take a mobile device and layer digital assets into your physical environment. And...
Continue reading
8 steps to structure your higher ed.’s case for support.
Writing your higher ed. institution’s case for support is a daunting but noble endeavor. The pressure to find the right...
Continue reading
How can you remedy your higher ed.’s deviant sub-brands?
You know that your institution’s overall brand is number one. But can every other unit or department on campus say...
Continue reading
How communications can protect your brand from a cheating crisis.
We've all heard about pro-athletes who get busted for cheating their way through senior year. And the consequential backlash directed...
Continue reading
4 strategies to grow your higher ed.’s equity, diversity and inclusion program.
Every higher ed. institution has an iteration of an equity, diversity and inclusion (EDI) program. How well is your institution...
Continue reading