Branding and marketing for higher education.
Latest insights.
Topic
Format
A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...
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How your brand can lead the change your higher ed. organization is looking for.
Organizational change is one of the biggest challenges faced by higher education institutions. Today, the pace of change brought on by...
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How a higher ed. agency can boost your internal marketing team.
In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...
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The one thing to remember when writing your higher education case for support.
When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...
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How Higher Ed. Institutions Can Reach Gen Z Across a Variety of Channels.
As we all know, Gen Z has grown up in a digital world, with technology at their fingertips from an...
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Your strategy is showing: why your marketing campaigns should be based on ideas, not just design.
Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are...
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When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.
As marketers, we're constantly trying to think from the consumer's point of view: what are they thinking, how are they...
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Why higher ed. institutions struggle to stand apart
Think about your higher education institution for a moment, and ask yourself: what is it that's really different about your...
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Five emerging trends that will require higher education institutions to stay nimble in 2020.
If you live somewhere in North America, you’re now approaching your two-month anniversary of being in lockdown. And depending on...
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How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...
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