Branding and marketing for higher education.
Latest insights.
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Try a little tenderness: Craft your higher ed. marketing strategy with empathy for a COVID-scarred world.
There’s nothing the pandemic hasn’t wrinkled in the higher ed. space, including how you approach your recruitment and retention strategies....
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Every higher ed. marketing campaign is a fundraising opportunity in disguise. Here’s why.
Recruitment and retention campaigns have certain audiences: Prospective students, staff, and current students. But do you know who else sees...
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Measure your institution’s soft metrics to make a stronger case for support.
Hard metrics and KPIs get all the glory. When it comes to writing your case for support, they’re your A-Team....
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5 tips to uncover small-but-mighty stories to sustain your higher ed. PR strategy.
From your institution’s Rhodes Scholars and Nobel laureates to your biggest research breakthroughs, your communication and PR teams are seasoned...
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How to revive your institution’s marketing plan after months of mayhem.
The pandemic left everything up for question, including your institution’s marketing goals. How do you follow your marketing strategy when...
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Why exemplifying your institution’s brand is more vital than ever — and how to do it right.
In the last year, thousands of new students, staff, and faculty spent their first day of school or work alone....
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6 higher ed. trends that will shape marketing, recruitment and retention in 2022.
A lot of things changed in higher ed. in 2021, thanks (or no thanks) to the pandemic. As we...
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Missing in action: Why higher ed. marketers should be involved in strategic planning.
It happens every three to five years: Convening, consulting and compromising. Discovering, debating, and devising. There are check-ins, updates, and...
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4 steps to develop a visually distinctive story for your higher ed. brand.
Three students laughing while sitting under a tree. Drone footage of the sun setting on an iconic campus structure. A...
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Don’t wait for the statues to come down to raise up your higher ed. institution’s brand.
Recent events have galvanized an unflinching introspection into who and what is publicly venerated. No rock is being left unturned...
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