Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are rarely, if ever, integrated. In this white paper, we share some of the most common reasons schools mistakenly tackle these approaches separately, and why it’s time to evolve this approach.
- Why strategic plans often play it safe, and how that could be hurting your institution
- How branding helps institutions tell their most up-to-date story
- How integrating branding and strategic planning delivers more meaningful engagement and reduces investment
- The main reasons why creating branding and strategic plans in isolation is detrimental to your success
- How to adapt your process to create shared wins for strategy & branding initiatives
Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are rarely, if ever, integrated.
Perhaps this is a familiar scenario. Picture a Wednesday afternoon in spring. Convocation and all its craziness is about a month away, students are in exams, and there’s an eerie lull in activity (by post secondary standards, anyway). You’ve just given yourself permission to daydream about dedicating a meaty chunk of time to a project when you hear it.
That chime. The chime of a calendar invitation.
Strategic plan – discussion meeting.
You examine the schedule. Bi-weekly at first. Then weekly. For months. A mix of excitement and anticipated exhaustion comes over you. Yes, this is an exciting initiative