Your KPIs are wrong: Why higher ed. recruitment campaigns need the 1-2 punch of demand generation & capture.
For your prospective students’ attention, you’re always competing: with their TikTok feeds, their group text messages with friends — and your competitors’ recruitment campaigns. To get their eyes on your efforts, and then to have your message resonate enough to compel them to engage is… a feat. You likely turn to customer relationship management (CRM) […]
Your guide to level up your higher ed. institution’s marketing technology stack.
An email marketing platform, a content management system, a graphic design tool — of course your higher ed. institution already has a selection of software to support your marketing and communications team. But is your marketing technology (MarTech) toolkit optimized to add bandwidth to your (probably short-staffed) department? Is it giving you useful data to […]
How to fix your higher ed.’s bad website design in 5 key steps
Your higher ed. institution isn’t new to having a website. But can you say with confidence your most important digital channel provides a great experience for its primary audience? Do you even agree on who that primary audience is? Here’s the thing: You are lagging behind if your higher ed. website isn’t designed to entice […]
Skip the flawed RFP process and find the right creative agency for your higher ed. institution.
If you couldn’t wait to read the proverbial stack of 60-page proposals in response to your request for proposal (RFP) you’d be the first. The weighty red-tape process is not something your team looks forward to when you’re on the hunt for a creative agency. But before you know it, you’re signing papers like you’ve […]
Relying on standardized branding methodologies holds you back. Learn how to build a useful brand strategy that’s right for your school.
Just as you visit the doctor with a WebMD diagnosis in your head, a lot of higher education institutions go to their creative agency requiring a list of brand platform fill-in-the-blanks because they’ve self-diagnosed, or they’ve got a methodology they’ve used in the past. There are literally hundreds of brand strategy methodologies out there, and […]
A higher ed. institution’s guide to hosting a dynamic virtual open house.
Higher ed. marketers, faculty and recruitment officers have had to embrace videoconferencing from everything from classes to international student recruitment fairs. One activity that’s been significantly impacted is the university or college open house. Typically, this in-person event is your best chance for giving prospective students (and their parents) a sense of your school and […]
Why higher ed. strategic planning & branding should be an integrated process.
Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are rarely, if ever, integrated. In this white paper, we share some of the most common reasons schools mistakenly tackle these approaches separately, and why it’s time to evolve this approach. You’ll learn: