In the past year, higher ed. marketers and recruitment officers have had to shift their usual approach as in-person outreach has shifted online. And even with brighter days ahead, it seems likely that the new normal for colleges and universities will continue to be a hybrid of on- and off-line offerings.
One activity that’s been significantly impacted is the open house. This in-person event is typically the best chance to give prospective students (and their parents) a sense of your school and campus.
In this white paper, you’ll learn:
- The key ingredient ingredient that’s always been essential for a great open house experience – and is more important than ever for engaging prospects online.
- Insight into what both students and parents are seeking in an open house visit, to ensure your online version continues to deliver.
- The do’s and don’ts for producing your own college of university virtual open house.
Cancelled. The one word we’ve heard one too many times this year that’s left us doubled-over, empty-handed. In the higher education space, we’ve watched with helplessness as everything from orientation to graduation has suffered the same fate, leaving students feeling jilted at the altar and administrators scrambling for some kind of worthy alternative. We’ve seen institutions pivot from in-person classes, social clubs turn into Zoom parties, and even research labs go digital. Such audacious adaptability has been necessary for the continuity of quality education and the higher ed. experience as a whole. Existing students are not getting the experience they signed up for, but hey, they’re making lemonade out of lemons, aren’t they? Well, what about new and prospective students? Who has thought about them? Wi