President and CEO
Peter is a veteran marketer and has been creating brands and campaigns for more than 30 years. He founded his first agency in 1995 and has served as CEO of McKim since 2006. From broadcasting to higher education, from manufacturing to tourism, Peter has put his fingerprints on many success stories.
He launched his newest venture — ED Marketing — in 2020, leveraging his team’s expertise in creating compelling brands and campaigns for higher education.
Peter is passionate about discovering and telling powerful stories. His belief that story is a pivotal shared experience for all of humanity is at the core of our approach.
Peter’s ability to empower teams, inspire vision and build consensus is a critical part of our brand building success and what has makes him a valued advisor for many clients.