Celebrating top higher education presidents on social media for 2023.
ED’s annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education presidents and chancellors who use social media to engage, foster, educate, challenge, inspire, entertain and amplify is out. The ED Marketing Agency list of Top Higher Education Presidents on Social Media for 2023 is: Congratulations […]
Student protests are changing the higher ed. communications landscape. Are your plans ready?
With student protests, counter-protests and encampments popping up on campuses across Canada and the United States, higher ed. institutions are finding themselves in the spotlight whether they’re ready or not. If you’ve seen news headlines the past several weeks, it’s not a matter if it will happen to your campus. It’s when. The ongoing Israel-Hamas […]
9 higher ed. trends to watch for in 2023.
The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more change is in store. Even as the pandemic dust settles, universities and colleges will continue to be tested. To remain competitive (or for some, afloat), schools will need to be nimble and flexible, willing to […]
Higher ed. M&As: What marketers need to know.
Mergers and acquisitions used to be a rarity in higher education. Not anymore. The Wall Street Journal notes that the past four years have seen 21% more M&As in higher ed. than the previous 18 years. And a professor from the University of Pennsylvania predicts up to 500 additional four-year universities could close in the […]
6 critical aspects that define a successful higher ed. brand story.
A brand story is an evocative narrative that inspires your various stakeholder audiences. It should be so authentic to your college or university that it resonates with everyone who encounters it. And it should feel distinctly yours, and help set your school apart from other post secondary institutions. Wondering if your higher ed. brand story […]
3 reasons your higher ed. website isn’t doing its job.
Your higher ed. website is likely to be underperforming. If so, you’re not alone; a majority of higher ed. websites struggle to drive applications, enrollments, and next semester registrations. It’s an industry-wide issue. But why? There are some sneaky fundamental flaws your team of marketers, communications professionals, and IT pros don’t see. And those weaknesses […]
Is scaling up your higher ed. institution’s online offerings the right move?
Online learning has been around for decades, where most higher ed. institutions offered continuing education or diploma programs — not full-fledged degree programs. That was, of course, until the height of the pandemic, where earning a degree from mom and dad’s kitchen table became the only option. Traditional on-campus programs were forced to pivot entirely […]
How can you remedy your higher ed.’s deviant sub-brands?
You know that your institution’s overall brand is number one. But can every other unit or department on campus say the same? If you’re thinking of one particular sub-brand that has stolen your parent brand’s thunder, this one’s for you. It’s natural for multiple sub-brands to exist within a school. Between schools of business, law, […]
How communications can protect your brand from a cheating crisis.
We’ve all heard about pro-athletes who get busted for cheating their way through senior year. And the consequential backlash directed at the university for not enforcing a stricter no-cheating policy? Yikes. These high profile scandals are just the tip of the iceberg — cheating at higher ed. institutions has become as common as Friday night […]
4 strategies to grow your higher ed.’s equity, diversity and inclusion program.
Every higher ed. institution has an iteration of an equity, diversity and inclusion (EDI) program. How well is your institution developing and executing yours? Your EDI program may be the pride of your institution, making good on your promise to create a more equitable and welcoming campus and world. Unwittingly, however, many higher ed. institutions […]