There’s a common trend that we see, from the biggest universities to the smallest colleges: it’s in their nature to play it safe in their marketing. When it comes to branding, the instinct for many institutions is to look to their competitors for inspiration, and put their own spin on what’s been done before. Whether it’s three students under a tree, or a professor wistfully staring off into the distance, we see the same ideas emerge again and again as these institutions aim to different themselves.
Too many institutions are afraid of the risk it takes to truly stand apart.
Discovering your uniqueness in a sea of sameness is key to attracting the attention of prospective students so you can convince them why your school is the right choice for them. At ED, we’re experts at digging deep into who you are as an institution, and helping you conquer your fears to tell a story that’s only yours, and is waiting to be shared.
Through our branding process, we determine where you can stake your claim. We show you ways to think differently about your school and let go of aspirations to be like everyone else, embracing who you truly are instead.
What makes you different is also what creates a sense of belonging, and evokes an emotional response from the people most likely to empathize with your uniqueness.