Managing institutional reputation.

Create a brand that’s positively magnetic.

There’s a common trend that we see, from the biggest universities to the smallest colleges: it’s in their nature to play it safe in their marketing. When it comes to branding, the instinct for many institutions is to look to their competitors for inspiration, and put their own spin on what’s been done before. Whether it’s three students under a tree, or snazzy drone footage of your campus, we see the same tropes emerge again and again as these institutions try to differentiate themselves.

Too many institutions are afraid of the risk it takes to truly stand apart.

Discovering your uniqueness in a sea of sameness is key to attracting the attention of prospective students so you can convince them why your school is the right choice for them. At ED., we’re experts at digging deep into who you are as an institution, and helping you conquer your fears to tell a story that’s only yours, and is waiting to be shared.

Through our branding process, we determine where you can stake your claim. We show you ways to think differently about your school and let go of aspirations to be like everyone else, embracing who you truly are instead.

What makes you different is also what creates a sense of belonging, and evokes an emotional response from the people most likely to empathize with your uniqueness.

To have a brand that really encompasses all of our strengths is not easy to do … it gives us an opportunity to tell a new story, and one that we haven’t told before.
Dayna Spiring, Brand Advisory Council Co-Chair, University of Manitoba

Here’s how we do it

The services we offer under the umbrella of managing your reputation include:
Research and community engagement
Messaging strategy
Brand platform and strategy
Brand narrative
Brand vision, mission and values and promise
Visual identity development
Creative platform development

Case in point

University of Manitoba
Trailblazer - Phase 1

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