Institutions of every size are vying for the attention of local, national and international students in virtually every sector and global market. Research can tell us a great deal about GenZ as they prepare for higher education. But beyond the statistics, it’s critical to remember that just like every generation, the next generation of learners and leaders is comprised of individuals, each with unique ambitions, goals and personalities. They’re going to be drawn to universities and colleges that fit their individual values and their vision for their life.

Too many institutions are focused on telling their own story instead of reflecting the stories of their ideal students.

At ED, we are driven by helping the right students connect with the right school.

Whoever you are, wherever you are, we can weave a uniquely differentiated narrative that will make your offering resonate with those that will be drawn to and find success at your institution.

Here’s how we do it

The services we offer under student recruitment and retention include:
Market research and competitive analysis
Community engagement
Digital marketing strategy and implementation
Media strategy, analysis and placement
Creative concept development and implementation
Focus testing
Pre, during and post campaign testing and optimization