Why quitting marketing during a financial downturn means quitting on your audience.
When financial constraints loom, marketing budgets often face the first cut. However, this short-term saving strategy can lead to long-term visibility and enrolment problems. A university’s decision to reduce its marketing efforts can result in a significant decrease in its ability to attract new students and maintain its reputation. In an era where competition among […]
Not enough fish in the sea? How to staff your higher ed. institution in an employee-driven market.
Hitting major roadblocks trying to hire staff for your higher ed. marketing and communications teams? It’s not you. It’s today’s employment environment. Nearly everyone — in higher ed. and beyond — is struggling to properly staff their organizations. Filling open positions used to be about attracting right-fit employees to your university. Now it’s a struggle […]
3 reasons your higher ed. website isn’t doing its job.
Your higher ed. website is likely to be underperforming. If so, you’re not alone; a majority of higher ed. websites struggle to drive applications, enrollments, and next semester registrations. It’s an industry-wide issue. But why? There are some sneaky fundamental flaws your team of marketers, communications professionals, and IT pros don’t see. And those weaknesses […]
10 ways to use AR in your higher ed. institution’s marketing campaigns.
Augmented reality (AR) is the ability to take a mobile device and layer digital assets into your physical environment. And it could revolutionize your higher ed. institution’s marketing. Imagine students a continent away using their smartphone to get a 360° tour of your campus. Or the chance to see and hear from your institution’s president […]
TikTok tactics to transform your higher ed. marketing strategy.
Pop quiz! What app has more users than Twitter, Snapchat, and LinkedIn combined, with 43 per cent of its global audience ranging from ages 18 to 24 years old? Bingo! It’s TikTok. If your institution doesn’t have an account yet, stop reading this, drop everything and go sign up. You need a higher ed. TikTok […]
Augmented reality for higher ed. marketing: The basics for supercharging prospective student engagement.
If you’ve used an interior design app to see which couch would look best in your living room or played with silly Snapchat filters, you’ve utilized augmented reality (AR). It’s the ability to take a mobile device and layer digital assets into your physical environment. And it could revolutionize your higher ed. institution’s marketing. Unlike […]
The workforce is calling. Adapt your higher ed. institution’s marketing strategy.
Hear that? An alarm is ringing. Research from the National Student Clearinghouse declares higher education enrolment dropped in the U.S. by 2.7 percent in the fall of 2021, following a 2.5 percent decline in fall 2020. No institution sector was immune; undergraduate programs at universities, community colleges, and private for-profit schools all took a hit. […]
Try a little tenderness: Craft your higher ed. marketing strategy with empathy for a COVID-scarred world.
There’s nothing the pandemic hasn’t wrinkled in the higher ed. space, including how you approach your recruitment and retention strategies. On one hand, you’re facing intensified competition because students can go to school online from anywhere. And on the other hand, you’re trying to get your existing students, staff, and faculty to stick it out […]
13 social media tips to turn higher ed. institution presidents into must-follows.
Coffee with the chancellor at 8:30. Budget review at 10. Instagram post during lunch (don’t forget to tag the mascot this time!). An all-afternoon meeting with stakeholders to finalize your strategic plan. And a congratulatory video tweeted to the women’s basketball team for defeating your rivals. All in a typical day’s work for today’s higher […]
When it comes to marketing your higher ed. institution, have a little faith.
What does your institution believe in? Do you believe in the right to education for all? What about leading the response to climate change or eliminating cancer? Surely you have something that you stand for. But do you stand for it with conviction and proudly say so? Faith-based schools stand firm on the foundation of […]