How do your higher ed. institution’s digital advertising efforts stack up?
You already know how competitive and dynamic the higher ed. landscape has become in recent years. The perceived value of a post-secondary education is on the decline. Students regularly choose schools outside their geographic area. And students are opting for short, skills-based training over the traditional four-year degree – and employers are just as happy […]
Your higher ed. institution can reach Gen Z with these video-first social media tips.
Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of your current students, now through 2030. So knowing how and where to connect with them is a marketing challenge that won’t change anytime soon. You have no choice but to showcase your college or university […]
9 Easy steps for building a foolproof social media strategy for a higher ed. president.
There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on TikTok, Instagram or other platforms. An authentic, lively social media presence goes a long way toward standing out to students, alumni, faculty and staff. And it also bolsters your reputation as both an institution and […]