Celebrating top higher education presidents on social media for 2023.
ED’s annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education presidents and chancellors who use social media to engage, foster, educate, challenge, inspire, entertain and amplify is out. The ED Marketing Agency list of Top Higher Education Presidents on Social Media for 2023 is: Congratulations […]
3 must-dos to make your higher ed.’s student testimonials hit home.
You can’t read a new book, try a new restaurant or buy a new lawnmower without checking the reviews. It’s only natural to want to know that wherever you’re going to invest your money, time and energy, it first needs to be worth it. Your prospective students are no different. And to them, peer influence […]
Purpose (and mission, and vision) statement worksheet.
In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the oldest business school in your community. Or the fastest-growing electrical engineering program. But how much does this matter to your other (read: majority) students, or your prospectives? (Hint: It doesn’t.) You need to stand out in a […]
Promote your place: Why all higher ed. institutions need to market their location.
Location, location, location. Yours has a lot to do with how you market your higher ed. institution. And it’s no surprise; you’re most likely inviting people to be part of a community and live there. But what if you’re in a place that’s not inherently beautiful? What if your institution sits somewhere that’s … ordinary? […]
Measure your institution’s soft metrics to make a stronger case for support.
Hard metrics and KPIs get all the glory. When it comes to writing your case for support, they’re your A-Team. But the truth is, they don’t tell the whole story of how your brand resonates with your audience. And when it comes to inspiring your donors and supporters to take action, you need all the […]
4 steps to develop a visually distinctive story for your higher ed. brand.
Three students laughing while sitting under a tree. Drone footage of the sun setting on an iconic campus structure. A student in a crisp white lab coat peering into a microscope. You’ve been there, done that — and so has your competition. It’s time to tell a different story. But perhaps you’ve already started by […]
Navigating higher ed. institutional positioning by pinpointing your key horizontal & vertical differentiators.
If you want to stand out, you have to stand for something. But in today’s higher ed. landscape, ‘what’ you stand for is a tough sell internally. And externally. You’ve got your work cut out for you. Yet, it’s crucial in today’s increasingly global, über-competitive market to differentiate yourself. After all, it’s a comparative culture. […]
Dealing with nonconformists: How to get departments and faculties to buy into your brand’s visual identity.
In higher education marketing, nothing is black or white. But it should at least be within the same colour palette. As a marketer, you might be familiar (or more likely, fatigued) with the back-and-forth about branding between your institution’s various faculties and departments who need to stand out from the college or university’s branded house […]
A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or not the brand for a given unit deserves to stand apart from the institutional brand. There’s a case to be made for alignment, and for exceptions. And like everything in higher ed. things are more […]
Your strategy is showing: why your marketing campaigns should be based on ideas, not just design.
Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are hundreds of others. Is your brand about transforming lives through inclusivity and education? Heard that before. Are you shaping the future with ground-breaking research? Educating the regional population to drive economic prosperity? The list goes […]