The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
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Students are customers: why it’s time to give them more (than transcript) credit.
Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
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Don’t Scale Back Stakeholder Consultation For Institutional Initiatives: Here’s Why.
Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...
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A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...
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How a higher ed. agency can boost your internal marketing team.
In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...
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The one thing to remember when writing your higher education case for support.
When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...
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When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.
As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...
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Why higher ed. institutions struggle to stand apart (and why it matters now more than ever).
Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...
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How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...
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