Skip to content
ED. Branding and marketing for higher education.
  • What We Do
  • Work
  • Insights
Twitter LinkedIn Facebook
When search results are displayed, use the up and down arrows to navigate to a result

Latest insights.

Insights by Erik AthavaleClear Filter

Topic

  • Differentiation
  • Fundraising Strategy Communication
  • Managing Reputation and Building Awareness
  • Recruitment and Retention
  • Strategic Planning and Branding

Format

  • Article
  • Whitepaper
  • Webinar
    Higher ed: Your enrolment and reputation depend on marketing to the average Joe.

    The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
    Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
    Continue reading
    Students are customers: why it’s time to give them more (than transcript) credit.

    Students are customers: why it’s time to give them more (than transcript) credit.
    Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
    Continue reading
    Don’t Scale Back Stakeholder Consultation For Institutional Initiatives: Here’s Why.

    Don’t Scale Back Stakeholder Consultation For Institutional Initiatives: Here’s Why.
    Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...
    Continue reading
    A branded house vs. a house of brands: which is better for higher ed.?

    A branded house vs. a house of brands: which is better for higher ed.?
    Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...
    Continue reading
    How a higher ed. agency can boost your internal marketing team.

    How a higher ed. agency can boost your internal marketing team.
    In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams.  The reasons vary:...
    Continue reading

    Receive insights by email.

    • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
    The one thing to remember when writing your higher education case for support.

    The one thing to remember when writing your higher education case for support.
    When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...
    Continue reading
    When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.

    When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.
    As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...
    Continue reading
    Why higher ed. institutions struggle to stand apart

    Why higher ed. institutions struggle to stand apart (and why it matters now more than ever).
    Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...
    Continue reading
    How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).

    How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
    I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...
    Continue reading
ED.
  • What We Do
  • Work
  • Insights
Phone 1-844-306-9845
Privacy notice
© ED. Marketing (a division of McKim Communications Group). All rights reserved
Close
Close
Scroll to the bottom to agree