The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...Continue reading
Students are customers: why it’s time to give them more (than transcript) credit.
Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...Continue reading
Don’t Scale Back Stakeholder Consultation For Institutional Initiatives: Here’s Why.
Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...Continue reading
A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...Continue reading
How a higher ed. agency can boost your internal marketing team.
In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...Continue reading
The one thing to remember when writing your higher education case for support.
When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...Continue reading
When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.
As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...Continue reading
Why higher ed. institutions struggle to stand apart (and why it matters now more than ever).
Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...Continue reading
How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...Continue reading