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Latest insights.

Insights by Erik AthavaleClear Filter

Topic

  • Differentiation
  • Fundraising Strategy Communication
  • Managing Reputation and Building Awareness
  • Recruitment and Retention
  • Strategic Planning and Branding

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    And the award goes to… The higher education institutions who prove their impact.

    And the award goes to… The higher education institutions who prove their impact.

    In a world where academic integrity rules, your team may get the side-eye if you strive for marketing and communications...
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    Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences.

    Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences.

    It’s imperative for your institution’s ecosystem to be a united front on its messaging and brand identity. Disorganized or uncoordinated...
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    Higher ed: Your enrolment and reputation depend on marketing to the average Joe.

    The other 99%: Why your enrolment and reputation depend on marketing to the every-student.

    Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
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    Students are customers: why it’s time to give them more (than transcript) credit.

    Students are customers: why it’s time to give them more (than transcript) credit.

    Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
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    Don’t scale back stakeholder consultation for institutional initiatives: here’s why.

    Don’t scale back stakeholder consultation for institutional initiatives: here’s why.

    Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...
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    A branded house vs. a house of brands: which is better for higher ed.?

    A branded house vs. a house of brands: which is better for higher ed.?

    Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...
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    How a higher ed. agency can boost your internal marketing team.

    How a higher ed. agency can boost your internal marketing team.

    In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams.  The reasons vary:...
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    The one thing to remember when writing your higher education case for support.

    The one thing to remember when writing your higher education case for support.

    When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...
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    When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.

    When distance learning isn’t enough: the bigger challenge behind this fall’s shift to online classes.

    As marketers, we’re constantly trying to think from the consumer’s point of view: what are they thinking, how are they...
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    Why higher ed. institutions struggle to stand apart

    Why higher ed. institutions struggle to stand apart (and why it matters now more than ever).

    Think about your higher education institution for a moment, and ask yourself: what is it that’s really different about your...
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