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Branding and marketing for higher education.
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On Purpose: Your Higher Ed. Institution Needs to Declare Why It Exists.
What’s the reason you get out of bed in the morning? Whether it’s changing the lives of students, or taking...
You need a hero: Storytelling subjects in your institution’s fundraising campaigns.
When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as...
Your strategy is showing: why your marketing campaigns should be based on ideas, not just design.
Differentiation is one of the most challenging aspects of higher education marketing. Is your school known for academic excellence? So are...
Why higher ed. strategic planning & branding should be an integrated process.
Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are...
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