How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times). I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new... Continue reading
How to get buy-in from students & alumni when you rebrand your higher ed. institution. So, you think your school needs a new brand… Maybe your brand and visual identity feel outdated, or perhaps the... Continue reading
Why higher ed. strategic planning & branding should be an integrated process. Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are... Continue reading
