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Branding and marketing for higher education.
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How soliciting for donations right now could compromise your brand (and better ways to engage alumni in unprecedented times).
I’m on a WhatsApp chat with a good group of guys. We mostly share funny memes, release dates for new...
How to get buy-in from students & alumni when you rebrand your higher ed. institution.
So, you think your school needs a new brand… Maybe your brand and visual identity feel outdated, or perhaps the...
Why higher ed. strategic planning & branding should be an integrated process.
Every few years, every institution undertakes two major initiatives: strategic planning and branding (or rebranding). Yet the two processes are...
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