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Branding and marketing for higher education.
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A higher ed. institution’s guide to hosting a dynamic virtual open house.
Higher ed. marketers, faculty and recruitment officers have had to embrace videoconferencing from everything from classes to international student recruitment...
The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
Students are customers: why it’s time to give them more (than transcript) credit.
Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
How higher ed. students’ media consumption has changed during the pandemic.
The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies...
7 ways higher ed. communications teams can prepare for a crisis.
Universities and colleges operate in many ways like mini cities. They are often self-sufficient with a variety of services and...
Don’t scale back stakeholder consultation for institutional initiatives: here’s why.
Autumn is (ironically, perhaps) a season of beginnings when it comes to higher education. And it’s not just that classes...
A branded house vs. a house of brands: which is better for higher ed.?
Many post-secondary marketers find themselves in an ongoing tug of war with their faculty-based cohorts. The source of tension? Whether or...
Change management: three primary brand components needed to inspire higher ed. transformation.
Organizational change is one of the biggest challenges faced by higher education institutions. Today, the pace of change brought on by...
How a higher ed. agency can boost your internal marketing team.
In recent years, many colleges and universities have embraced the move to create multi-disciplined in-house marketing teams. The reasons vary:...
The one thing to remember when writing your higher education case for support.
When you’re tasked with writing your higher education institution’s case for support, a blank page is daunting. There are millions of...
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