On purpose: Your higher ed. institution needs to declare why it exists. What’s the reason you get out of bed in the morning? Whether it’s changing the lives of students, or taking... Continue reading
Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences. It’s imperative for your institution’s ecosystem to be a united front when it comes to its messaging and brand identity.... Continue reading
Dealing with nonconformists: How to get departments and faculties to buy into your brand’s visual identity. In higher education marketing, nothing is black or white. But it should at least be within the same colour palette.... Continue reading
How to keep your cool when crisis strikes your higher ed. institution on social media. Crisis management in social media is here to stay. No industry is immune from it – not even higher ed.... Continue reading
You need a hero: Storytelling subjects in your institution’s fundraising campaigns. When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as... Continue reading
A higher ed. institution’s guide to hosting a dynamic virtual open house. Higher ed. marketers, faculty and recruitment officers have had to embrace videoconferencing from everything from classes to international student recruitment... Continue reading
The other 99%: Why your enrolment and reputation depend on marketing to the every-student. Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you... Continue reading
Students are customers: why it’s time to give them more (than transcript) credit. Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over... Continue reading
How higher ed. students’ media consumption has changed during the pandemic. The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies... Continue reading
7 ways higher ed. communications teams can prepare for a crisis. Universities and colleges operate in many ways like mini cities. They are often self-sufficient with a variety of services and... Continue reading
