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Branding and marketing for higher education.
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On purpose: Your higher ed. institution needs to declare why it exists.
What’s the reason you get out of bed in the morning? Whether it’s changing the lives of students, or taking...
Your messaging matrix as a linchpin: How to earn institutional buy-in and reach your most important audiences.
It’s imperative for your institution’s ecosystem to be a united front when it comes to its messaging and brand identity....
Dealing with nonconformists: How to get departments and faculties to buy into your brand’s visual identity.
In higher education marketing, nothing is black or white. But it should at least be within the same colour palette....
How to keep your cool when crisis strikes your higher ed. institution on social media.
Crisis management in social media is here to stay. No industry is immune from it – not even higher ed....
You need a hero: Storytelling subjects in your institution’s fundraising campaigns.
When it comes to higher education fundraising initiatives, storytelling as a strategy is tried-and-true. You’ve probably been using it as...
A higher ed. institution’s guide to hosting a dynamic virtual open house.
Higher ed. marketers, faculty and recruitment officers have had to embrace videoconferencing from everything from classes to international student recruitment...
The other 99%: Why your enrolment and reputation depend on marketing to the every-student.
Did you ever get that lightning-strike moment? The one that gave you goosebumps and conviction simultaneously, because it gave you...
Students are customers: why it’s time to give them more (than transcript) credit.
Step foot onto campus, into a full lecture hall and you see them with their laptops open, fingers poised over...
How higher ed. students’ media consumption has changed during the pandemic.
The COVID-19 pandemic’s impact on higher ed. institutions has been severe. From adapting to remote learning, to complex reopening strategies...
7 ways higher ed. communications teams can prepare for a crisis.
Universities and colleges operate in many ways like mini cities. They are often self-sufficient with a variety of services and...
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