Skip to content
Branding and marketing for higher education.
What We Do
When search results are displayed, use the up and down arrows to navigate to a result
Is scaling up your higher ed. institution’s online offerings the right move?
It’s been possible to earn a higher ed. online degree for decades. But most institutions have focused their distance learning...
Purpose (and mission, and vision) statement worksheet
In today’s competitive higher ed. landscape, touting your superlatives doesn’t count as a differentiator. You may have the top-rated business...
10 ways to use AR in your higher ed. institution’s marketing campaigns
Augmented reality (AR) is the ability to take a mobile device and layer digital assets into your physical environment. And...
8 steps to structure your higher ed.’s case for support
Writing your higher ed. institution’s case for support is a daunting but noble endeavor. The pressure to find the right...
How can you remedy your higher ed.’s deviant sub-brands?
You know that your institution’s overall brand is number one. But can every other unit or department on campus say...
How communications can protect your brand from a cheating crisis.
We’ve all heard about pro-athletes who get busted for cheating their way through senior year. And the consequential backlash directed...
4 strategies to grow your higher ed.’s equity, diversity and inclusion program.
Every higher ed. institution has an iteration of an equity, diversity and inclusion (EDI) program. How well is your institution...
TikTok tactics to transform your higher ed. marketing strategy.
Pop quiz! What app has more users than Twitter, Snapchat, and LinkedIn combined, with 43 per cent of its global...
Quiz: Is your higher ed. public relations story newsworthy?
Do you have a buzzworthy story you think will earn media attention in your higher ed. institution’s next media relations...
Augmented reality for higher ed. marketing: The basics for supercharging prospective student engagement.
If you’ve used an interior design app to see which couch would look best in your living room or played...
Scroll to the bottom to agree