Meet less, do more: How to mitigate meeting fatigue.
Just because your calendar’s full doesn’t mean your productivity is up. In the dynamic landscape of higher education, where stakeholders are often inundated with meetings and consultations, the challenge of fatigue looms large. Whether it’s developing consultation programs for major branding initiatives, crafting compelling cases for support, or collaborating with strategic planning partners, the need […]
5 Things Keeping Higher Education Marketers Awake at Night.
As we waltz in to 2024, there are several key trends that continue to keep marketers in the higher education industry tossing and turning. From the rise of internal marketing to the power of social media engagement, universities and colleges are facing new challenges and opportunities in reaching their target demographics of students and donors. […]
ED. Marketing’s Top Higher Ed. Presidents in 2022
A lot was going on in higher ed. in 2022. If, in the middle of it, your president, chancellor or CEO managed to pick up their smartphone and create thoughtful, entertaining, fun or compelling social media posts, well, that’s something. Which is why we launched ED. Marketing Agency’s first annual top 10 presidents on social media […]
9 higher ed. trends to watch for in 2023.
The higher ed. landscape has been evolving at a rapid pace. If there’s one thing for certain, it’s that more change is in store. Even as the pandemic dust settles, universities and colleges will continue to be tested. To remain competitive (or for some, afloat), schools will need to be nimble and flexible, willing to […]
6 critical aspects that define a successful higher ed. brand story.
A brand story is an evocative narrative that inspires your various stakeholder audiences. It should be so authentic to your college or university that it resonates with everyone who encounters it. And it should feel distinctly yours, and help set your school apart from other post secondary institutions. Wondering if your higher ed. brand story […]
Tips for using student photography in your higher ed. marketing.
Photographing student life is a mighty marketing tool for higher ed. institutions like yours. It helps prospective students see themselves on your campus, and it evokes a feeling of belonging that might encourage them to choose you. There’s one caveat: Your photography has to be, well, good in order to wield this power. And it’s […]
5 steps to review & reset your higher ed. brand’s communications.
Many things look different in our post-COVID world. Is your higher ed. brand one of them? Find out whether your brand and vision still resonate — or if you need to chart a new course — with a self-audit. Self-audits are inherently intimidating. We know the thought of looking for your weak spots and identifying […]
Quiz: Is your higher ed. public relations story newsworthy?
Do you have a buzzworthy story you think will earn media attention in your higher ed. institution’s next media relations campaign? …are you sure? Sometimes newsworthy stories aren’t fit for the news media after all and are better suited for paid, owned or social media opportunities. Knowing the difference between what’s bound to be big news […]
The definitive higher ed. marketer’s guide to a branded house vs. a house of brands.
Is your higher ed. institution a branded house or a house of brands? Every brand structures its visual identity differently, and for valid reasons. But there is a right and wrong approach depending on your specific institution’s structure and marketing goals. Broadly speaking, those on the branded house end of the spectrum often feel we’re […]
5 research methods for planning stakeholder engagement.
Whether your institution is anticipating a rebrand or launching into a new strategic initiative, you’re going to need stakeholder support and engagement. To realize that all-important buy-in, however, you need to gather your stakeholders’ thoughts and insights first. Failing to give students, alumni, donors, and faculty a chance to contribute puts you on the fast […]