How do your higher ed. institution’s digital advertising efforts stack up?

You already know how competitive and dynamic the higher ed. landscape has become in recent years. The perceived value of a post-secondary education is on the decline. Students regularly choose schools outside their geographic area. And students are opting for short, skills-based training over the traditional four-year degree – and employers are just as happy […]
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Your higher ed. institution can reach Gen Z with these video-first social media tips.

Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of your current students, now through 2030. So knowing how and where to connect with them is a marketing challenge that won’t change anytime soon. You have no choice but to showcase your college or university […]
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Your guide to digital marketing KPIs for higher education.

In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital marketing data to track, how to track it — and make sense of it all. With many campaigns and stakeholders with different vested interests, tracking the success of your digital efforts and setting achievable goals […]
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Not enough fish in the sea? How to staff your higher ed. institution in an employee-driven market.

Hitting major roadblocks trying to hire staff for your higher ed. marketing and communications teams? It’s not you. It’s today’s employment environment. Nearly everyone — in higher ed. and beyond — is struggling to properly staff their organizations. Filling open positions used to be about attracting right-fit employees to your university. Now it’s a struggle […]
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TikTok tactics to transform your higher ed. marketing strategy.

Pop quiz! What app has more users than Twitter, Snapchat, and LinkedIn combined, with 43 per cent of its global audience ranging from ages 18 to 24 years old? Bingo! It’s TikTok. If your institution doesn’t have an account yet, stop reading this, drop everything and go sign up. You need a higher ed. TikTok […]
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Augmented reality for higher ed. marketing: The basics for supercharging prospective student engagement.

If you’ve used an interior design app to see which couch would look best in your living room or played with silly Snapchat filters, you’ve utilized augmented reality (AR). It’s the ability to take a mobile device and layer digital assets into your physical environment. And it could revolutionize your higher ed. institution’s marketing. Unlike […]
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The workforce is calling. Adapt your higher ed. institution’s marketing strategy.

Hear that? An alarm is ringing. Research from the National Student Clearinghouse declares higher education enrolment dropped in the U.S. by 2.7 percent in the fall of 2021, following a 2.5 percent decline in fall 2020. No institution sector was immune; undergraduate programs at universities, community colleges, and private for-profit schools all took a hit. […]
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Try a little tenderness: Craft your higher ed. marketing strategy with empathy for a COVID-scarred world.

There’s nothing the pandemic hasn’t wrinkled in the higher ed. space, including how you approach your recruitment and retention strategies. On one hand, you’re facing intensified competition because students can go to school online from anywhere. And on the other hand, you’re trying to get your existing students, staff, and faculty to stick it out […]
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Missing in action: Why higher ed. marketers should be involved in strategic planning.

It happens every three to five years: Convening, consulting and compromising. Discovering, debating, and devising. There are check-ins, updates, and implementations. And every time, majorly important stakeholders are absent for it all: your higher ed. institution’s strategic planning. Marketing and communications are your neglected stakeholders left in the silos, often being invited too late to […]
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13 social media tips to turn higher ed. institution presidents into must-follows.

Coffee with the chancellor at 8:30. Budget review at 10. Instagram post during lunch (don’t forget to tag the mascot this time!). An all-afternoon meeting with stakeholders to finalize your strategic plan. And a congratulatory video tweeted to the women’s basketball team for defeating your rivals. All in a typical day’s work for today’s higher […]