Celebrating top higher education presidents on social media for 2023.
ED’s annual list recognizes leaders who engage, inspire, challenge and amplify on social media. Our list of top higher education presidents and chancellors who use social media to engage, foster, educate, challenge, inspire, entertain and amplify is out. The ED Marketing Agency list of Top Higher Education Presidents on Social Media for 2023 is: Congratulations […]
Student protests are changing the higher ed. communications landscape. Are your plans ready?
With student protests, counter-protests and encampments popping up on campuses across Canada and the United States, higher ed. institutions are finding themselves in the spotlight whether they’re ready or not. If you’ve seen news headlines the past several weeks, it’s not a matter if it will happen to your campus. It’s when. The ongoing Israel-Hamas […]
Meet less, do more: How to mitigate meeting fatigue.
Just because your calendar’s full doesn’t mean your productivity is up. In the dynamic landscape of higher education, where stakeholders are often inundated with meetings and consultations, the challenge of fatigue looms large. Whether it’s developing consultation programs for major branding initiatives, crafting compelling cases for support, or collaborating with strategic planning partners, the need […]
Why quitting marketing during a financial downturn means quitting on your audience.
When financial constraints loom, marketing budgets often face the first cut. However, this short-term saving strategy can lead to long-term visibility and enrolment problems. A university’s decision to reduce its marketing efforts can result in a significant decrease in its ability to attract new students and maintain its reputation. In an era where competition among […]
5 Things Keeping Higher Education Marketers Awake at Night.
As we waltz in to 2024, there are several key trends that continue to keep marketers in the higher education industry tossing and turning. From the rise of internal marketing to the power of social media engagement, universities and colleges are facing new challenges and opportunities in reaching their target demographics of students and donors. […]
ED. Marketing’s Top Higher Ed. Presidents in 2022
A lot was going on in higher ed. in 2022. If, in the middle of it, your president, chancellor or CEO managed to pick up their smartphone and create thoughtful, entertaining, fun or compelling social media posts, well, that’s something. Which is why we launched ED. Marketing Agency’s first annual top 10 presidents on social media […]
How do your higher ed. institution’s digital advertising efforts stack up?
You already know how competitive and dynamic the higher ed. landscape has become in recent years. The perceived value of a post-secondary education is on the decline. Students regularly choose schools outside their geographic area. And students are opting for short, skills-based training over the traditional four-year degree – and employers are just as happy […]
Your higher ed. institution can reach Gen Z with these video-first social media tips.
Gen Z refers to anyone born between 1997 and 2012. Translation: Gen Z’s probably make up the vast majority of your current students, now through 2030. So knowing how and where to connect with them is a marketing challenge that won’t change anytime soon. You have no choice but to showcase your college or university […]
9 Easy steps for building a foolproof social media strategy for a higher ed. president.
There’s huge value in a higher ed. President who can tell an entertaining and unique story about your campus on TikTok, Instagram or other platforms. An authentic, lively social media presence goes a long way toward standing out to students, alumni, faculty and staff. And it also bolsters your reputation as both an institution and […]
Your guide to digital marketing KPIs for higher education.
In the ever-changing world of digital marketing, it can be tricky for higher ed. institutions to know exactly what digital marketing data to track, how to track it — and make sense of it all. With many campaigns and stakeholders with different vested interests, tracking the success of your digital efforts and setting achievable goals […]